It makes teams into thought leaders
Modacta empowers teams to align and share articles internally and with your social networks making you smarter, more engaged, and increasing your presence. It can also focus you on how to contribute original content.
Don’t take our word for it, just read what our friends at Foundation discovered.
A few highlights:
Only 3 million users share content weekly.
Your eyes should have just lit up… Of the 500 million total LinkedIn users and 250 million monthly active users, only 3 million share content on a weekly basis – just a touch over 1% of monthly users. That means 3 million users are getting 9 billion impressions each week. We don’t even have to tell you why you should start sharing content on LinkedIn each and every week.
LinkedIn makes up more than 50% of all social traffic to B2B websites & blogs.
Yes, more than half of all social traffic to B2B sites comes from LinkedIn. Collectively, LinkedIn, Facebook & Twitter drive 90% of social traffic to B2B sites & blogs, with more than half of that traffic comes straight from LinkedIn. Facebook and Twitter may have more monthly active users, but LinkedIn clearly separates itself as the go-to for B2B content distribution.
Only 1 million users have published an article on LinkedIn.
500 million LinkedIn users and only 0.2% have published an article using LinkedIn’s publisher platform. Something as simple as republishing your content on LinkedIn can put you in a unique group of contributors boosting each piece of content you create. As far as the LinkedIn algorithm goes, native posts published through this platform seem to get more love than external links, making this an even greater opportunity.
About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Directors, C-level)
What makes LinkedIn articles even better for B2B marketers is the fact that most readers are high-level decision makers. Not only can you get your content boosted by using their publisher platform, you can get it boosted and read by the people you want reading it.